Swiss premium oral care
Toothpaste Be you six taste pack, with toothbrush
Find your favourite aroma
Gentle teeth whitening with a kick of freshness and bold flavours for an extra confidence boost.
Find your favourite aroma
Gentle teeth whitening with a kick of freshness and bold flavours for an extra confidence boost.
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Popping colours to pimp up your bathroom
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Natural whitening effect due to enzymes
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Ultra soft bristles
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Popping colours to pimp up your bathroom
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Natural whitening effect due to enzymes
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Ultra soft bristles
Spoilt for choice? Variety is the spice of life. Start a party in your bathroom with our famous 'Be you' six taster pack. No party is complete without the equally stylish Curaprox CS 5460 toothbrush.
The beginner’s six pack: all six new bold toothpaste flavours in one package. Try them all one after another. Taste, feel and decide which suits you best. Your day. Your mood.
What they have in common: natural ingredients and herbal essences combined in new ways for oral health and whiter teeth with menthol power pearls for long-lasting wow! freshness
The difference: actually just the taste and colour. Our bold little taste explosions all have different ways of winning you over.
What matters: just you. You decide. Your ritual, your feeling, your choice.
The formula - freshness, herbs, oral health
Fluoride is a must. Hydroxyapatite and glucose oxidase, along with natural ingredients, ensure an enzymatic whitening effect that’s gentle on your teeth. And xylitol, birch sugar, tastes sweet as it strengthens your teeth and tackles bacteria. Extracts of echinacea, bitter orange, devil’s claw and Indian pennywort support your mucus membranes and stop inflammation. Plus provitamin B5, which supports the formation of new cells. No SLS, no triclosan, no micro plastic. RDA approx 50. And the power beads? They contain a powerful dose of menthol.
- Age
- Adult
- Recommended for
- Teeth Whitening
Fresh breath
Bleeding gums
Plaque
Gum inflammation
Tooth enamel
Gum care
Caries protection
Clean teeth
- Colour
- Yellow
Orange
Red
Pink
Blue
Green - Ingredients
- BE YOU PINK TOOTHPASTE
AQUA, GLYCERIN, HYDRATED SILICA, SORBITOL, XYLITOL, PANTHENOL, AROMA, SODIUM MONOFLUOROPHOSPHATE, XANTHAN GUM, COCAMIDOPROPYL BETAINE, MICROCRYSTALLINE CELLULOSE, DECYL GLUCOSIDE, MALTODEXTRIN, HYDROXYAPATITE (NANO), GLUCOSE OXIDASE, MANNITOL, MICA, SUCRALOSE, CITRIC ACID, SODIUM HYDROXIDE, ZEA MAYS STARCH, GLUCOSE, ECHINACEA PURPUREA ROOT EXTRACT, TITANIUM DIOXIDE, SODIUM CHLORIDE, SODIUM METABISULFITE, CALCIUM CARBONATE, L-MENTHOL, CENTELLA ASIATICA EXTRACT, CITRUS AURANTIUM AMARA FRUIT EXTRACT, POTASSIUM THIOCYANATE, POLYLYSINE, CETYL ALCOHOL, SILICA, POTASSIUM CHLORIDE, TIN OXIDE, HARPAGOPHYTUM PROCUMBENS ROOT EXTRACT, CI 73360
BE YOU RED TOOTHPASTE
AQUA, GLYCERIN, HYDRATED SILICA, SORBITOL, XYLITOL, PANTHENOL, AROMA, SODIUM MONOFLUOROPHOSPHATE, XANTHAN GUM, COCAMIDOPROPYL BETAINE, MICROCRYSTALLINE CELLULOSE, MALTODEXTRIN, DECYL GLUCOSIDE, HYDROXYAPATITE (NANO), GLUCOSE OXIDASE, MANNITOL, MICA, SUCRALOSE, GLUCOSE, CITRIC ACID, SODIUM HYDROXIDE, ZEA MAYS STARCH, ECHINACEA PURPUREA ROOT EXTRACT, TITANIUM DIOXIDE, SODIUM CHLORIDE, SODIUM METABISULFITE, CALCIUM CARBONATE, L-MENTHOL, CENTELLA ASIATICA EXTRACT, CITRUS AURANTIUM AMARA FRUIT EXTRACT, D-LIMONENE, POTASSIUM THIOCYANATE, POLYLYSINE, EUGENOL, CETYL ALCOHOL, SILICA, POTASSIUM CHLORIDE, TIN OXIDE, HARPAGOPHYTUM PROCUMBENS ROOT EXTRACT, CI 73360
BE YOU GREEN TOOTHPASTE
AQUA, GLYCERIN, HYDRATED SILICA, SORBITOL, XYLITOL, PANTHENOL, AROMA, SODIUM MONOFLUOROPHOSPHATE, XANTHAN GUM, COCAMIDOPROPYL BETAINE, MICROCRYSTALLINE CELLULOSE, DECYL GLUCOSIDE, HYDROXYAPATITE (NANO), GLUCOSE OXIDASE, MALTODEXTRIN, MANNITOL, MICA, SUCRALOSE, CITRIC ACID, SODIUM HYDROXIDE, ZEA MAYS STARCH, ECHINACEA PURPUREA ROOT EXTRACT, TITANIUM DIOXIDE, GLUCOSE, SODIUM CHLORIDE, SODIUM METABISULFITE, CALCIUM CARBONATE, L-MENTHOL, CENTELLA ASIATICA EXTRACT, CITRUS AURANTIUM AMARA FRUIT EXTRACT, POTASSIUM THIOCYANATE, POLYLYSINE, CETYL ALCOHOL, SILICA, POTASSIUM CHLORIDE, TIN OXIDE, HARPAGOPHYTUM PROCUMBENS ROOT EXTRACT, CI 77492, CI 77289
BE YOU ORANGE TOOTHPASTE
AQUA, GLYCERIN, HYDRATED SILICA, SORBITOL, XYLITOL, PANTHENOL, AROMA, SODIUM MONOFLUOROPHOSPHATE, XANTHAN GUM, COCAMIDOPROPYL BETAINE, MICROCRYSTALLINE CELLULOSE, DECYL GLUCOSIDE, HYDROXYAPATITE (NANO), GLUCOSE OXIDASE, MANNITOL, MALTODEXTRIN, MICA, SUCRALOSE, CITRIC ACID, SODIUM HYDROXIDE, ZEA MAYS STARCH, ECHINACEA PURPUREA ROOT EXTRACT, TITANIUM DIOXIDE, SODIUM CHLORIDE, D-LIMONENE, SODIUM METABISULFITE, GLUCOSE, CALCIUM CARBONATE, L-MENTHOL, CENTELLA ASIATICA EXTRACT, CITRUS AURANTIUM AMARA FRUIT EXTRACT, POTASSIUM THIOCYANATE, POLYLYSINE, CETYL ALCOHOL, LINALOOL, SILICA, POTASSIUM CHLORIDE, TIN OXIDE, HARPAGOPHYTUM PROCUMBENS ROOT EXTRACT, CI 77492, CI 77491
BE YOU BLUE TOOTHPASTE
AQUA, GLYCERIN HYDRATED SILICA, SORBITOL, XYLITOL, PANTHENOL, AROMA, SODIUM MONOFLUOROPHOSPHATE, XANTHAN GUM, COCAMIDOPROPYL BETAINE, MICROCRYSTALLINE CELLULOSE, DECYL GLUCOSIDE, MALTODEXTRIN, HYDROXYAPATITE (NANO), GLUCOSE OXIDASE, MANNITOL, MICA, SUCRALOSE, CITRIC ACID, GLUCOSE, SODIUM HYDROXIDE, ZEA MAYS STARCH, ECHINACEA PURPUREA ROOT EXTRACT, TITANIUM DIOXIDE, SODIUM CHLORIDE, SODIUM METABISULFITE, CALCIUM CARBONATE, L-MENTHOL, CENTELLA ASIATICA EXTRACT, CITRUS AURANTIUM AMARA FRUIT EXTRACT, POTASSIUM THIOCYANATE, D-LIMONENE, POLYLYSINE, CETYL ALCOHOL, LINALOOL, SILICA, POTASSIUM CHLORIDE, TIN OXIDE, HARPAGOPHYTUM PROCUMBENS ROOT EXTRACT, CI 77007
BE YOU YELLOW TOOTHPASTE
AQUA, GLYCERIN, HYDRATED SILICA, SORBITOL, XYLITOL, PANTHENOL, AROMA, SODIUM MONOFLUOROPHOSPHATE, XANTHAN GUM, COCAMIDOPROPYL BETAINE, MICROCRYSTALLINE CELLULOSE, DECYL GLUCOSIDE, HYDROXYAPATITE (NANO), GLUCOSE OXIDASE, MANNITOL, MALTODEXTRIN, MICA, SUCRALOSE, D-LIMONENE, CITRIC ACID, SODIUM HYDROXIDE, ZEA MAYS STARCH, GLUCOSE, ECHINACEA PURPUREA ROOT EXTRACT, TITANIUM DIOXIDE, SODIUM CHLORIDE, SODIUM METABISULFITE, CALCIUM CARBONATE, L-MENTHOL, CENTELLA ASIATICA EXTRACT, CITRUS AURANTIUM AMARA FRUIT EXTRACT, POTASSIUM THIOCYANATE, POLYLYSINE, CETYL ALCOHOL, SILICA, POTASSIUM CHLORIDE, TIN OXIDE, HARPAGOPHYTUM PROCUMBENS ROOT EXTRACT, CI 77492 - Package type
- Set